Meet our founders:
With 20 years of combined experience in marketing, Nick and Greg are driven by a passion for entrepreneurship. Under the banner of Rotation Direct, they are revitalizing and reshaping the landscape of digital business and product marketing. Backed by a robust background in technology, marketing, and operations, their discerning eye for value enables them to craft strategies that are finely tuned and purpose-driven.
Greg’s background is shaped by the Marines and a specialized focus on cybersecurity, Greg brings a wealth of experience, a disciplined approach, strategic prowess, and an unwavering commitment to safeguarding your digital landscapes. In a different realm, Nick takes off from a civil aviation background, having excelled as a dispatcher, pilot, and marketing manager in private aviation. Having launched paid media campaigns in aviation and many other sectors since 2010. Together, the two take a mission-oriented approach to marketing.
At Rotation Direct, our ethos lies in forging connections, not just transactions. Nick underscores:
“Our current vision is all about building meaningful relationships that address your digital needs holistically. Our clients aren’t merely contracts; they evolve into valued collaborators. We always pick-up the phone, consult for free, and take the time to listen and understand the nuance of your business, it’s part of our commitment to caring about your mission in a human way. Digital marketing is extremely competitive, and having an agency with chops in your back pocket can really give you a competitive edge. There are so many little quirks and features of ads management platforms, we’ve often seen large marketing departments make huge oversights in their campaigns, specifically in bidding strategy and audience definition; they are leaving a lot of money on the table by not optimizing simply because they may not have the hands-on, boots-on-the-ground experience that agencies have. We are working in every ads management platform on the market on a regular basis, across a wide range of industries and business models, with that range of experience, we know how to construct and optimize in a really nuanced way… You combine that with our data driven approach using Rotator TM , and you’ve got a robust marketing solution. Our strategy revolves around leveraging state-of-the-art machine learning, along with putting in the human elbow grease to ensure genuine engagement and ROI.”
